DO IT FOR THE CULTURE

SEPT 4 to 6

Conference + Festival 

Do It For The Culture showcases some of the best artists in the country and brings some of the most important music industry professionals in the game to interior BC!

Do It For The Culture is a movement that is amplifies the voices of underrepresented artists and professionals, with a specific focus on those who make music of black origin.

Whether you're an artist looking to advance their career, or a music fan who loves to discover new acts and have a great time doing it, you don't want to miss this!

Festival

The Festival includes 3 nights of programming with over 15 artists, including some of Canada's most exciting emerging stars as well as the hottest upcoming talent BC has to offer from an array of genres including hip-hop, R&B, Afrobeat, house and more.

Conference

The conference portion of the event is aimed at supporting artists by providing curated panels with some of the industry's top executives from across Canada and the US. Attendees will be able to get insight on some of the most current issues and challenges for artists, and hear advice on how to take their careers to the next level.

Conference passes are available as a part of the all-access weekend pass now, and will be sold separately. Stay tuned for these.